SSL Certificates are mandatory for websites. Google has made it necessary for sites. Also, the PCI (Peripheral Component Interconnect) security standards have included SSL in their list of important features. But the biggest reason behind sites opting for security certificates is Internet users. The web has ceased to be a safe place. There are more thefts taking place on the Internet than in the real world. Also, it is easier to decamp with sensitive information like credit card and debit card details of people. You can choose to work without SSL but your visitors won’t do any business with you. Sites without SSL certificates get little traffic.
Buying a security certificate would be an added expense:
Yes, it would. You would have to pay a Certification Authority to certify that your website is 100% safe for visitors. But you will get maximum return on your investment. If you sell online products, you will have to complete the PCI security standards to get permission for receiving online payments.
Would SSL help with SEO? Yes, it would. Google has made it mandatory for sites to have HTTPS instead of HTTP. If your site has HTTP then you shouldn’t have much hope for Google. It won’t assign a high rank to your site. But HTTPS would help you stay ahead in the competition.
How does SSL Work? It will encrypt the information going out of your computer and the encrypted information can’t be deciphered in between. Sites with online SSL certificates use encryption methods to improve the security of data.
Also, visit: - When were SSL Certificates made mandatory by Google?