If you are serious about your website business, then you should think of ways to boost its presence and acceptability. You can do SEO but there is something more important than SEO. Do you know about SSL Certificates?
"SSL Certificates"
In 2018, Google decided to rank websites that are secure and stop the websites that are not secure from entering its database. Web sites without online SSL certificates won’t be included in the ranking system of the largest search engine.
Another reason to get SSL is to get permission to accept online payments. To start receiving online payments through debit/credit cards and other mediums, you need to make your site PCI compliant and having SSL is one of the 12 conditions for fulfilling PCI compliance.
If you think that you would start receiving online payment through your site, then you should seriously think about SSL that you can get at a meager cost of $99.95 a year. It is a meager sum considering the service and facilities offered. It is a small amount of the benefits of SSL.
Having SSL has an added advantage that is, it would boost your website ranking in the long run. It will be an aid to your SEO. Also, it will help in winning the trust of the targeted audiences.
Online SSL Certificates are necessary for websites and there is no alternative to these certificates. You will get a certificate only after the site is verified by a Certificate Authority. It would prove your identity in the competitive market and build reliability in the long run.